Name: AI-based virtual coaching for sales advisors to master product knowledge
Start: 2026-05-26T17:15:00+0200
End: 2026-05-26T17:45:00+0200

AI-based virtual coaching for sales advisors to master product knowledge

FULL

Tuesday May 26, 2026 17:15 - 17:45 CEST

3 - LAB

Limited Capacity full
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In an era where product complexity is rising and customer expectations are higher than ever, traditional training often falls short of the "real-world" pressure of the sales floor. Explore how AI Virtual coaching is bridging the gap between technical product knowledge and expert consultation.

This talk introduces an innovative Customer AI-Simulator for sales advisors co-built with sellers experts from LMIT and learning teams, and approved by UX. By leveraging Speech-to-Text and AI Dialogue, we have created a safe, interactive environment where sales advisors can practice complex scenarios, such as the technical "Shower Enclosure" family, with virtual customers to master their knowledge and be able to traslate produt characteristics in benefits for the customer.

Longer description:
The Problem that solution solves
- New advisors struggle to internalize the Leroy Merlin sales model.
- Senior advisors know the specs, but often struggle to translate them into customer benefits.
- Classroom training is disconnected from the daily reality of the store floor.

The Solution: The AI Virtual Coach MVP
- We’ve built a Customer AI-Simulator. This isn't just a chatbot; it’s a high-fidelity 'flight simulator' for retail. - a verbatim from a seller that co-designed this coach.
- Real-time Interaction: Using Speech-to-Text and AI Dialogue, advisors engage in a natural verbal flow with a virtual customer.
- Realistic Scenarios: From "budget-conscious" to "aesthetic-oriented," the AI mimics real human behaviors and objections.
- Immediate Feedback Loop: After the 'sale,' the AI provides an instant debrief based on LMIT standards—identifying strengths, missed opportunities, and discovery depth.

Why it’s a Game Changer (The Value)
- Risk-Free Practice: Advisors can fail, learn, and iterate in a safe environment.
- Standardization: Aligns every store to the same high-quality LM selling model (M2, M3, M4).
- Data-Driven Growth: We finally have visibility into how our teams sell, not just what they know.

Speakers

Albina Muzyka

Business Domain leader New ways of working, ADEO Services

Albina Muzyka is a leader in Digital HR and Employee Experience Transformation at Adeo Services, with 15 years of international experience across the ADEO ecosystem. Having spent nearly a decade in HR at Leroy Merlin Ukraine before moving into global digital transformation, Albina... Read More →

Tuesday May 26, 2026 17:15 - 17:45 CEST
3 - LAB 135 Rue Sadi Carnot, Ronchin, France

Data / AI, Tools In Action

Audience Intermediate

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Dev Summit 2026

Albina Muzyka

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Dev Summit 2026

Albina Muzyka

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Waitlist (2)

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