Name: GenAI in the Real World: Bridging the Gap Between Group Strategy and ERP Execution ?
Start: 2026-05-28T14:00:00+0200
End: 2026-05-28T14:45:00+0200

GenAI in the Real World: Bridging the Gap Between Group Strategy and ERP Execution ?

FILLING

Thursday May 28, 2026 14:00 - 14:45 CEST

4 - MEDIUM STAGE

Limited Capacity filling up

Our Product Group manages core reference data for products and partners used across Retail supply chain operations. This foundation supports critical processes including sourcing, planning, distribution, and wholesale execution.

In this session, we will share our experience integrating Generative AI into an established and complex product ecosystem.

Our discussion will focus on:

-Embedding GenAI into our Group Product Strategy

-Driving AI adoption through internal AI champions

-Creating an innovation space within a complex, enterprise-scale environment

-Integrating GenAI into non-native digital products

-Breaking organizational and system silos, particularly within an SAP-based ERP landscape

-Building the Operating Model progressively while delivering tangible business value

We will also present a concrete innovation use case:
a GenAI-powered solution supporting Business Partner creation for Wholesale operations, illustrating how AI can streamline processes, reduce friction, and generate measurable operational impact.

This session highlights the reality of deploying GenAI in a structured enterprise context — not as a standalone experiment, but as an embedded capability within core business systems and operating models.

Speakers

Aynur Gurbuz

Decathlon

Product & Transformation Leader | From Global Supply Chains to Digital Platforms

I’m a product leader with 15+ years of experience across Southeast Asia, the Middle East, and Europe, starting on the ground with suppliers, logistics, and operational realities before moving into... Read More →