Name: How to turn millions of digital user interactions into instant business signals
Start: 2026-05-28T16:15:00+0200
End: 2026-05-28T16:45:00+0200

How to turn millions of digital user interactions into instant business signals

FULL

Thursday May 28, 2026 16:15 - 16:45 CEST

🧩 PM/UX ARENA

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Imagine if we could understand a user’s intent while they are navigating.Not just what they click but what they are trying to achieve.
Are they looking for inspiration? Designing a project?Are they exploring broadly, or focused on a very specific product universe?
If we could detect that in real time, we could adapt the experience instantly, surfacing the right contents and products among the millions we have.
That’s the promise of clickstream: turning user behavior into signals of intent for a continuously experience improvement

In this session, we will present how clickstream captures and streams millions of user navigation events per day in milliseconds timeframe and how these events are enriched and transformed into meaningful signals and aggregates to empower user journey.

Based on case studies and product demo, we will explore how to:
Manage at scale an intensive volume of events in real time processing
Enrich events on the fly (case with Knowledge graph data)
Create aggregates & signals using Kafka streams
Connect features on Clickstream.

Attendees will leave with a clear understanding of real time data processing and opportunities behind intent signals detection capabilities

Speakers

Clara Letscher

AI Leader, ADEO Services

After several years working in data roles within the retail industry, Clara is currently an AI Leader at Adeo, within the Customer Commerce & Digital Platform. Over the past four years in the company, she has been driving the acceleration of AI initiatives across digital products... Read More →