Dev Summit 2026

In the world of retail, the "Daily Brief" for a Store Manager is a high-stakes moment of truth. Whether at Adeo or Decathlon, the challenge is identical: how to distill a mountain of data into 15 minutes of operational action. To solve this, both companies launched ambitious AI initiatives—yet our journeys, technical choices, and "Aha!" moments often differed.
In this first-of-its-kind co-presentation, the Adeo and Decathlon AI teams join forces to share their parallel quests in building intelligent assistants. We will move beyond the hype of "Agentic AI" to discuss pragmatism. While Agentic workflows offer incredible power, they come with high costs and complexity. Is a "Ferrari" always the right choice for every retail feature, or can we deliver massive value with more economical, "lean" AI models?
What we will share:
Two Paths, One Goal: A comparison of our architectures—where we aligned and where our specific retail contexts (DIY vs. Sports) forced us to diverge.
The ROI of Intelligence: How we balance the high cost of sophisticated Agents with the need for scalable, low-latency business value.
The Shared "Grit": Common failures in data reliability, interfacing with legacy systems, and the reality of deploying AI in a fast-paced store environment.
This session isn’t about perfect slides; it’s a transparent look at how two of the world's leading retailers are navigating the shift from "Data-Heavy" to "AI-Empowered" operations.