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Tuesday May 26, 2026 11:30 - 12:00 CEST
Limited Capacity full
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Chatbots have quickly become the default answer to conversational AI. They appear everywhere, sometimes useful, most of the time intrusive, and often represent the first idea teams reach for when exploring AI-driven interactions.

But conversational experiences extend far beyond chat interfaces and open text fields.

In this talk, we will explore how conversational design can be thoughtfully integrated across products and services. Drawing from real implementations at ADEO, we will share the design principles guiding our work, the case studies that shaped these guidelines, and the cross-disciplinary processes that help designers, product managers, and engineers deliver meaningful, coherent AI-powered experiences.
Speakers
avatar for Paul Thanasack

Paul Thanasack

Head of UX - AI & new technologies, ADEO Services
Hippolyte Beseme - Martin Molcrette - Miguel (Décathlon)
avatar for Florent Codet

Florent Codet

Product designer, ADEO Services


Tuesday May 26, 2026 11:30 - 12:00 CEST
🧩 PM/UX ARENA 135 Rue Sadi Carnot, Ronchin, France

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