Name: Server-Driven UI: Empowering business units with real-time, multi-channel content
Start: 2026-05-28T10:45:00+0200
End: 2026-05-28T11:15:00+0200

Server-Driven UI: Empowering business units with real-time, multi-channel content

LIMITED

Thursday May 28, 2026 10:45 - 11:15 CEST

🧩 PM/UX ARENA

Limited Capacity seats available

Server-Driven UI: In today’s competitive landscape, agility is often hampered by the silos between Web and Mobile development. While Web teams can deploy in minutes, mobile teams have traditionally been limited by two-week sprint cycles and unpredictable Play Store / App Store approvals.
This friction prevents Business Units (BUs) from executing truly synchronized, multi-channel marketing strategies with native experience.

What if we could offer a "One Gesture" solution to our BUs?

Imagine giving the keys to the app directly to the BUs. That's exactly what we did. With ContentBuilder, our Server-Driven UI platform, BUs can now create, test, and publish complex landing pages and marketing content in real-time in a single step.

In this talk, we will demonstrate how we broke these silos by building ContentBuilder, a Server-Driven UI platform. This strategic shift moved the power of UI creation from core engineering teams directly to the BUs. We will show how a single configuration allows them to build, test, and ship complex landing pages and marketing content simultaneously across Web and Mobile in real-time.

Key Takeaways:
- The Multi-Channel Driver: How the need for instant, synchronized content pages reactivity across all touchpoints (loyalty, xxx) dictated our roadmap.
Democratizing Design: How we built a unified platform that allows BUs to assemble pages using a shared library of pre-validated components, ensuring brand consistency without a single line of code through ContentFull.
- The Architecture of Autonomy: A deep dive into the JSON-based contract that bridges our backend with both Web and Flutter environments, mirroring a truly universal Design System.
- Measuring Impact: Moving from a 20-day release cycle to a 5-minute "Go-to-Market" and the resulting uplift in cross-platform user engagement.
- Hard Truths & Trade-offs: The challenges of cross-platform versioning, maintaining native performance on mobile vs. responsiveness on web, and ensuring stability.

Speakers

Malo Leon

Software Engineer, Ext - ADEO Services

Software Engineer and Flutter expert, I have been working for over two years on the mobile applications of Leroy Merlin, Bricoman, and Bricocenter, building large-scale mobile experiences used by millions of users.

Albane Fagot

Product Owner, ADEO

Thursday May 28, 2026 10:45 - 11:15 CEST
🧩 PM/UX ARENA 135 Rue Sadi Carnot, Ronchin, France

Product Management / UX, Talk

Audience Intermediate

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Dev Summit 2026

Malo Leon

Albane Fagot

Attendees (31)

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Success you have shared X tickets.

Dev Summit 2026

Malo Leon

Albane Fagot

Attendees (31)

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