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Material configurator: Standardization and omni channel in construction system sales
LIMITED
Wednesday May 27, 2026 15:00 - 15:45 CEST
4 - MEDIUM STAGE
Limited Capacity seats available
The Material Configurator emerges as a strategic solution to professionalize and streamline sales in the construction materials sector. Facing operational challenges such as high employee turnover and the technical complexity of product families like Partition Walls, Ceilings, Roofs, Floors, and ETICS (External Thermal Insulation Composite Systems), this digital tool standardizes the quotation process through a guided flow of key questions.

The configurator eliminates the barrier of lacking technical expertise, enabling any salesperson to recommend complete systems in just a few minutes. This guarantees two critical objectives: Quick Purchase, optimizing customer and collaborator time in the materials yard, and Complete Purchase, ensuring that no accessory or forgotten reference penalizes project execution or sales figures.

Furthermore, the project marks a milestone in our omnichannel strategy. By integrating into the website and app, customers will no longer have to select references in isolation, reducing the risk of error and allowing for a seamless transition from digital pre-sales to final conversion at the warehouse. In essence, the Material Configurator is not just a material calculator, but a lever for professional advice that enhances the customer experience and profitability per operation.

Key Highlights
From Product to System: We prevent the loss of accessory sales by ensuring the customer gets everything needed for their project (ETICS, ceilings, etc.).
Democratization of Expertise: Any employee can quote complex projects from day one, flattening the learning curve.
True Omnichannel: The quote that starts on the sofa at home with the website materializes seamlessly at the physical point of sale.
Speakers
avatar for Alejandro Larios E

Alejandro Larios E

OBRAMAT Iberia
Alejandro Larios - Lead Developer of Omnicommerce at OBRAMAT Iberia
Full-stack developer with 12 years of experience and a builder's mindset. Passionate about going beyond the developer's perspective: building software that feels like it was made for real people. Driven by a simple philosophy: build things as if they were your own, with care for every... Read More →
avatar for Jose Javier Salas J

Jose Javier Salas J

Obramat Iberia
Jose Javier Salas
Product Manager | Store & Sales Experience Vertical at OBRAMAT Iberia
Combining 6+ years of Product Management expertise with a founder’s mindset. Passionate about building omnichannel ecosystems that redefine how collaborators work and customers shop... Read More →
Wednesday May 27, 2026 15:00 - 15:45 CEST
4 - MEDIUM STAGE
  Product Management / UX, Conference

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