Name: Causality at scale: From statistical models to AI agents at Decathlon
Start: 2026-05-26T10:00:00+0200
End: 2026-05-26T10:30:00+0200

Causality at scale: From statistical models to AI agents at Decathlon

FULL

Tuesday May 26, 2026 10:00 - 10:30 CEST

3 - LAB

Limited Capacity full
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In a complex omnichannel environment like Decathlon’s, distinguishing between correlation and true incremental impact is the ultimate challenge. Traditional A/B testing often falls short when physical stores, local events, and global trends collide.

This session dives into our journey of scaling measurement through Randomized-Controlled Trials (RCTs) and Geo-experiments. We will explore how we utilize techniques to quantify the real value of business use cases, like testing the price elasticity of the products.

However, the real breakthrough lies in how we think about the evolution of this process. We will showcase our vision of Agentic AI: moving from manual statistical workflows to autonomous AI Agents that can help on the experiment design, select optimal control markets, and translate them into actionable business insights.

It's a great opportunity to see how we are democratizing rigorous data science to ensure every decision at Decathlon is backed by the "Truth of Causality."

Speakers

Sergio Benito

Decathlon

Passionate about sports and its benefits as well as helping people make better decisions through Data and Artificial Intelligence. I'm working at Decathlon for almost 10 years coming from the retail and thanks to that experience I joined at the Data & AI Spanish team, where I try... Read More →

Tuesday May 26, 2026 10:00 - 10:30 CEST
3 - LAB 135 Rue Sadi Carnot, Ronchin, France

Data / AI, Talk

Audience Intermediate

Attendees (50)

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Dev Summit 2026

Sergio Benito

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Success you have shared X tickets.

Dev Summit 2026

Sergio Benito

Attendees (50)

Waitlist (48)

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