Name: PHOTOROOM - State of AI revolution in imaging: How to not become Polaroid or Kodak
Start: 2026-05-28T11:15:00+0200
End: 2026-05-28T12:00:00+0200

PHOTOROOM - State of AI revolution in imaging: How to not become Polaroid or Kodak

LIMITED

Thursday May 28, 2026 11:15 - 12:00 CEST

1 - MAIN STAGE

Limited Capacity seats available

State of the AI Revolution in Imaging: Don't Become Polaroid or Kodak

in 1975, Steve Sasson at Kodak invented the digital camera. Polaroid pioneered instant photography. Both went bankrupt, not because they missed the technology, but because they refused to redesign their operating model around it. We are living through the same inflection point in imaging right now, and most enterprises are making the same mistake.
In this talk, Jeff Strauss draws on Photoroom's work with global marketplaces and brands: Mercari, Valuence Japan, Decathlon, British Red Cross, Door Dash, Wolt, to show why AI imaging is not only a creative tool, it is operational infrastructure. He'll explain why pilots plateau, why "better models" aren't the answer, and what the iterative flywheel looks like when it actually compounds.

A central question runs through the talk: how do you measure "good" once humans are no longer reviewing every image? Jeff introduces Photoroom's three pillars of visual excellence — Fidelity, Realism, and Photographic Integrity — the framework that turns subjective creative judgment into a system any team can scale, audit, and improve against. Fidelity ensures the image is true to the product. Realism ensures it's believable to the buyer. Photographic Integrity ensures it holds up to the standards of professional craft. Together, they give leaders a defensible answer to the question every AI imaging program eventually faces: "How do we know this is working?"

Attendees will leave with a clear playbook: how to translate creative guidelines into enforceable presets without producing visual sameness, the metrics to track from day one, and the governance moves that protect buyer trust as you scale. The teams that treat AI imaging as a creative experiment will keep running pilots. The teams that treat it as infrastructure, measured against a clear definition of visual excellence will define the next decade of e-commerce, and leave the Kodaks and Polaroids of imaging behind.

Speakers

Jeff Strauss

Head of Imaging, PHOTOROOM.com

Over 35 years of experience in the photographic industry with 25 years building and managing large corporate photography teams around the globe. I now am a subject matter expert at Photoroom talking about the state of AI image editing and what is happening in our market as AI is... Read More →

Thursday May 28, 2026 11:15 - 12:00 CEST
1 - MAIN STAGE

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