Name: Beyond the cookie: Building a zero-knowledge ad ecosystem with fully homomorphic encryption (FHE)
Start: 2026-05-26T14:45:00+0200
End: 2026-05-26T15:15:00+0200

Beyond the cookie: Building a zero-knowledge ad ecosystem with fully homomorphic encryption (FHE)

FULL

Tuesday May 26, 2026 14:45 - 15:15 CEST

🤖 DATA/AI ARENA

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The "Post-Cookie" era has left the digital ecosystem at a high-stakes crossroads: sacrifice measurement and user experience, or sacrifice privacy. While current workarounds like "Clean Rooms" and "Contextual Targeting" offer temporary relief, they fail to bridge the gap between **total user anonymity** and **hyper-relevant engagement**.

This talk introduces **Fully Homomorphic Encryption (FHE)** as the ultimate architectural pivot—a cryptographic framework that allows for both precise attribution and real-time website personalization without ever decrypting user data. We will explore how FHE enables "Blind Personalization," where a server can rank products and serve tailored content to a user it doesn't "know," and how it solves the attribution loop with mathematical certainty.

By moving past the "FHE is too slow" myth, we will demonstrate how 2026’s hardware acceleration and edge computing are making **Zero-Knowledge Advertising**—from the first click to the final purchase—a production-ready reality.

Speakers

Francois Serra

ML Engineer / MLOps / Versatilist, ADEO Services

François Serra is a seasoned Machine Learning Engineer at ADEO. With over 20 years of expertise in software engineering and architecture, he has seamlessly transitioned his skills into the AI/ML domain, establishing a robust track record. François has successfully built and deployed... Read More →

Tuesday May 26, 2026 14:45 - 15:15 CEST
🤖 DATA/AI ARENA 135 Rue Sadi Carnot, Ronchin, France

Data / AI, Talk

Audience Advanced

Attendees (60)

View All →

Success you have shared X tickets.

Dev Summit 2026

Francois Serra

Attendees (60)

Waitlist (3)

Get help with the event

Success you have shared X tickets.

Dev Summit 2026

Francois Serra

Attendees (60)

Waitlist (3)

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Get help with the event