Name: A framework for balancing tactical wins with North Stars.
Start: 2026-05-26T10:45:00+0200
End: 2026-05-26T11:15:00+0200

A framework for balancing tactical wins with North Stars.

FULL

Tuesday May 26, 2026 10:45 - 11:15 CEST

🧩 PM/UX ARENA

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Last year, I navigated a unique challenge: working simultaneously across multiple teams with
polar-opposite leadership styles. PM-A was a short-term "speedster" focused on low-cost
experiments. However, PM-B is completely oppositie, investing half a year into a solution only to
find it brought no business value, with customers ultimately saying,
"This isn't what we wanted.

My analysis of our 2025 performance revealed a startling paradox: while 17 out of 24
successful A/B test wins(precise number needs to be checked) came from short-term fixes,
our product began to feel like a collection of disjointed patches. We often promise "we will
iterate it next quarter"

Now that we've handled the immediate issues, let's move on to other
priorities" or as usual other prio comes in the next quarter. We were winning the sprints, but
losing the vision.
This talk focuses on the two specific methodologies we used to reclaim our strategy: Design
Sprints for rapid alignment and ideation, and Amazon’s "Working Backwards" framework to
define the successful customer experience before writing a single line of code.

In this session, I share a 5-step framework to bridge the gap between
"now" and "later":

1. Vision Co-Creation: Combining Design Sprints and Working Backwards to build a
1-2 year roadmap that acts as a compass for every Jira ticket.

2. Goal Definition: Moving beyond conversion metrics to ensure every experiment has a
"Strategic Fit.

3. Continuous Discovery: Meeting customers regularly to separate short-term "noise"
from long-term "signals.

4 Experiment Alignment: Tactical ways to ensure small experiments are foundations for
the future, not just temporary band-aids.

5.The 70/20/10 Portfolio Rule: A resource model to protect team energy for Incremental
(70%), Evolutionary (20%), and Disruptive (10%) work.

Attendees will leave with a toolkit to transform from "pixel-pushers" into product strategists who
can balance immediate KPIs with a sustainable, long-term vision

Speakers

Mi Gyeong Lim

Decathlon

Senior Product Designer at Decathlon 12.2023-present
UX expert at Vodafone gmbh 03.2020-12.2023
UI/UX Designer at Interone, 05.2017-02.2020

https://www.linkedin.com/in/migyeonglim/

Tuesday May 26, 2026 10:45 - 11:15 CEST
🧩 PM/UX ARENA 135 Rue Sadi Carnot, Ronchin, France

Product Management / UX, Talk