Wednesday May 27, 2026 10:00 - 10:45 CEST
Leroy Merlin Italia is completing a crucial phase of its digital transformation. Over the past years, we've built new platforms, adopted new tools, redesigned architectures, and invested heavily in digital capabilities. Along the way, we've collected powerful lessons learned and now we're putting them to work.
The next step is clear: **simplification and productivity**. We need to train our teams for process, not for product. We need to complete the human and mindset transformation, steering our squads toward cross-functional thinking and process efficiency, subtracting the superfluous instead of adding more. We need to leverage AI both to streamline business processes and to accelerate our tech and digital delivery (i.e. MVPs, prototypes, requirements, user stories, test cases) to unlock the potential of the solutions we've already built and to accelerate business outcomes.
In this post-onboarding phase, the real value that a digital team can bring to the organization is something that no single business direction can provide on its own: **a cross-functional, end-to-end vision of processes.** Business directions are by design and by vocation, focused on their vertical. That's their strength. But the digital team sits at the intersection of all verticals, and that unique position makes it the natural driver of process simplification, waste elimination, and horizontal efficiency across the entire value chain.
But here's what years of transformation taught us: **if you automate a mess, you just get a faster mess.** And nobody tells you that.
The Digital Lean Framework (DLF) is a framework that I conceived and designed with the support of my team, as a natural evolution of our purpose at Leroy Merlin Italia. It takes the core principles of lean thinking, born on Toyota's factory floors 70 years ago and applies them to digital, tech, cybersecurity, and organizational development. Not as theory, but as a proprietary operational method distilled from 20+ years of enterprise delivery and shaped by the lessons we've learned building, failing, and rebuilding in the field.
In this talk, I'll share:
- **Legge Zero**: why starting from technology to shape the process (instead of the opposite) is the original sin of digital transformation, and how to reverse it.
- **The 8 Digital Muda**: the invisible wastes killing your teams' productivity, from overprocessing and waiting to the most dangerous one: the **Perfection Trap**, a waste that doesn't exist in manufacturing but is devastating in digital.
- **A practical framework**: (VALUE → STREAM → CLEAN → FLOW → KAIZEN) to find and eliminate waste in any digital process from IT service delivery to product development.
- **Real results** from applying a first dry run of DLM within a bunch of use cases at Leroy Merlin Italia: what we found, what we cut, what improved, what assumptions we confirmed, what assumptions we destroyed, and what we're still learning.
This is not a talk about doing less. It's about doing what matters, with method, data, and relentless focus on value.
*"If you automate a mess, you just get a faster mess." — Digital Lean Framework*
Speakers 
Digital Solutions Leader, Leroy Merlin Italy
**Alessio Setaro**
Digital Solutions & Transformation Leader — Leroy Merlin Italia
*20+ years in tech, digital, cybersecurity, digital transformation and people development. Former CISO, founder of Italian Cyber Security Defense Platform.*
I’m an executive leader with over 20 years of experience driving large-scale digital transformation, cybersecurity, and innovation across multinational organizations. My journey evolved from building cybersecurity excellence as CISO at Leroy Merlin Italy to leading end-to-end d...
Read More →
