About me
Product & Transformation Leader | From Global Supply Chains to Digital Platforms
I’m a product leader with 15+ years of experience across Southeast Asia, the Middle East, and Europe, starting on the ground with suppliers, logistics, and operational realities before moving into digital product leadership.
Today, I build products that scale, deliver real value, and simplify complex systems. I’ve enabled 1,500+ global users through frictionless platforms, accelerated go-to-market by 80%, and boosted product maturity by +25–44% within a year.
As Group Product Manager at Decathlon, I focus on AI-augmented automation, modular architectures, and team-empowering product operating models. I lead with a mix of business insight, operational experience, and human-centered design, coaching product leaders and scaling innovation through communities of practice.
I am also one of the founders and a bureau member of the Decathlon Digital Women in Tech Community, where we foster inclusion, mentorship, and leadership development across the digital and technology ecosystem.
I’m driven by reducing friction, enabling better decision-making, and building inclusive, high-performing product cultures.
