About me
Eliana has been working at the Leroy Merlin Brazil for 11 years in the Market Research area within the Expansion division. She holds a degree in Geography from the University of São Paulo (USP) and has strong experience in geospatial data analysis applied to business. Throughout her career, she has developed an analytical perspective focused on assessing market potential, market penetration, and store performance, using territorial information and strategic data to support decisions related to expansion.
Geospatial analysis is part of her daily work, enabling the transformation of data into relevant insights about market behavior, the socioeconomic characteristics of regions, and growth opportunities. This territorial perspective directly contributes to defining more assertive strategies, supporting the identification of new areas for expansion and monitoring store performance.
Driven by a passion for geographic intelligence and data analysis, she continuously seeks to evolve methodologies and expand the use of data in decision-making together with her team. She also works closely with the technology team in the development and improvement of analytical tools and solutions that enhance analyses and make processes more efficient, strengthening an increasingly strategic view of the business.
