EVENT DESIGN & FORMAT
1.1 When and where does the Dev Summit 2026 take place?
> Date: 26th, 27th, 28th May 2026.
> Location: Terradeo, Ronchin - France
1.2 Why do we organize it with Decathlon? What do we expect from this?
> Over the past years, both ADEO and Decathlon have reached a strong level of maturity in tech and digital, making them two of the most innovative and forward-thinking companies locally but also in Europe and beyond. They already have synergies and share a lot on specific topics and challenges. It is now time to move forward with a clear alliance between our teams and communities, not only to create strong bonds, but also to explore new ways of innovating, getting inspired and staying open-minded while embracing other ways of thinking.
Trust us, this year will make the difference!
1.3 What is the place of Decathlon regarding the overall design and organization?
> Decathlon co-organizes the event through a dedicated organization team on their side, collaborating closely in mirror with the ADEO organization team. Which means that the core team is completed with teammates from Decathlon, supporting, challenging, and enriching the event, whether it is on the design, on the animation or the content and selection.
1.4 What will be the main topics of the event?
> The streams remain Data-AI / Dev-Tech / Product Management-UX with the integration of AI, Diversity & Inclusion, and Positive Impact topics transversally within the 3 streams.
1.5 What kind of sessions are available?
> Sessions are designed around 4 main formats:
- Workshops - Hands-on (60-90 min – small group tables)
Workshops / codelabs / Interactive sessions to deep-dive into a topic, experiment, and exchange ideas with the speaker in a collaborative format.
- Talks (30 min – conference rooms)
Short and dynamic presentations sharing expertise, real-world experiences, or live demos on key tech subjects.
- Tools in action (30 min – conference rooms) Live demos on key tech subjects or short presentations of a tool.
- Conferences & Keynotes (45 min – orangerie & amphitheater)
Inspiring talks from experts and industry leaders focusing on strategic topics and emerging trends in digital and tech.
1.6 What will be the main language during the event?
> The event will be conducted exclusively in English.
1.7 Is the event accessible online or in replay?
> Only the sessions in the amphitheater will be accessible both live & replay. Main conference rooms and auditoriums will be recorded and accessible via replays.
> The Dev Summit main objective is to reinforce the connections between every digital team and both Decathlon & ADEO communities. It is much recommended to experience it physically.
A very few sessions will be available remotely compared to the whole agenda, mainly the keynotes.
1.8 When will it be possible to register for the conferences?
> The agenda will open from April 15th 2026.
> Seats are limited. Respectfully for your colleagues, make sure you are available on the slots you wish to attend to avoid no show. If it appears that you are not available anymore for a conference you previously registered on, please release it to give your colleagues the opportunity to attend the conference.
APPLYING AS A SPEAKER
2.1 I would like to propose a talk, how should I proceed?
> First of all, congratulations! You’re one of the bravest and we clearly value your commitment. There’s one and only way to apply and propose your talk, just here.
> Please keep in mind that the Call for Papers is open until March 15th 2026.
2.2 How can I be sure my proposal will not be off-topic?
> Prior to the launch of the Call for Papers, the stream leaders, sponsors, and event managers defined the main objectives and key topics we would like to address during the event. You'll find the listed objectives for each stream here: DEVSUMMIT 2026 - STREAMS TOPICS
> Disclaimer: Please do not limit yourself if you don’t see the exact title of your topic reflected in the objectives for each stream. While we have done our best to be comprehensive, we may have unintentionally overlooked some topics and we would be positively surprised to see them emerge in your proposals.
2.3 How is objectivity handled for the selection phase?
> Each of the three streams is led by four stream leaders: two from ADEO and two from Decathlon. All decisions regarding the selection of talks for the final agenda are made jointly.
2.4 Is there a quota of talks reserved for ADEO or Decathlon?
> No. There is no predefined quota of talks allocated to either ADEO or Decathlon. We value initiatives equally from both organizations. What matters most is the relevance, quality, and the value a session brings to the community. Any proposal that contributes meaningfully and helps our communities grow will be considered on its own merit.
PARTICIPATION & TRAVEL FEES COVERAGE
3.1 Is the Dev Summit a mandatory event?
> The Dev Summit is the top 1 mandatory event for the ADEO Digital Data community.
Therefore, participation in the Dev Summit is mandatory for all internal employees from digital platforms. Each collaborator must at least attend one full day of the event.
> Absences or exemptions from the event will remain an exception and subject to Platform Leaders’ validation.
> It is strongly recommended that all Business Units send a delegation of at least 3 collaborators to the event. In order to ensure proper understanding of covered topics, our advice is that their profile should be consistent with the streams.
> Each attendee coming from any business unit, will be asked to show their badge and registration confirmation to access the event. Make sure you have it with you when reaching out to the event.
3.2 Are the speakers’ travel expenses covered by the event organization?
> Outside of French BUs, speakers selected through the Call for Papers and listed on the final agenda may benefit from coverage of their round-trip flights (economy class for European flights and for long-haul flights) as well as 3 hotel nights up to 150 euros per night per person. Any additional or extra cost will be covered by the BU.
3.3 Are external service contractors invited to the event?
> Yes, they can participate in the event. They may also apply to deliver a talk. However, their participation is subject to the conditions outlined below:
EXTERNAL CONTRACTOR SELECTED AS A SPEAKER:
> The day of their conference/session is considered part of their mission.
> They may also attend the other event days if they wish to. If participation on other event days, it must not be billed to ADEO Services or any related Business Unit.
> For speakers outside of French BUs, travel fees are covered by the Dev Summit organization as follows: return flight, economy class and 1 hotel night up to 150 euros per person.
If speakers want to stay longer, expenses fall under BU validation and funding conditions.
EXTERNAL CONTRACTOR NOT SELECTED AS A SPEAKER:
> They may attend 1, 2, or all 3 days of the event if they wish to. Their participation days must not be billed to ADEO Services or any related Business Unit.
> Travel fees are not covered by the Dev Summit organization.
3.3 Is it possible to get the speakers’ travel fees covered by ADEO no matter the number of speakers for one talk?
> We would love to make this possible! However, to ensure fairness for all speakers, ADEO can cover travel expenses for up to two speakers per talk maximum. (Travel fees coverage available for business units out of France.).
PREPARATION AND ARRIVAL AT THE EVENT
4.1 Are there special hotel rates for attendees?
4.2 How do I get to the venue from the airport or train station?
4.3 Is parking available on-site?
4.4 As a speaker, what can I rely on to prepare my presentation?
> Once you receive the confirmation of your participation as speaker to the event, you will be handled by the stream leaders and communication members in charge of assisting you from your selection to the end of the event, through your arrival, rehearsal and conference.
> During the weeks leading up to the event, you’ll receive all the information and support needed to ensure the most successful preparation for your talk, such as: a toolkit (Google slides template, banners, videos and tutorials to help you prepare your storytelling…), global information and coaching sessions to answer questions, as well as support for your own personal branding on Linkedin.
4.5 Do I need to bring something to the event?
> Make sure you take your corporate badge with you, it will allow you to enter the event and access some spaces.
> Bring all your work materials (laptop, Ipad, mobile phone…) with you. If you forget your charger or any accessories, don’t panic, the Desk will provide you with accessories to charge your devices.
> Once you arrive, manifest yourself at the welcome desk, you’ll be given all useful information.
> If you arrive on Terradeo directly from the airport: your luggage can be left in a secured room for the whole day. (limited storage capacity, are you sure you need that many shoes? 😏)
4.6 I’m a speaker, is there special information that I should know?
> If you're a selected speaker, you’ll be given all the needed information and receive your “speaker starter pack”.
⚠️ You will get your starter pack on the day of your conference.
> In the last weeks before the event, we will ask you to upload your presentation into this folder. In case of a technical issue, with your computer or any other problem, we will be able to publish it anyway. Plus, it will enable us to share it to the audience with the replays after the event.
> For people giving a conference in Amphitheater and the Orangerie: The technical setup requests that you upload your presentation into this folder.
Unless specified, you will not be able to present anything directly from your computer.
The technical team will do it for you. Your conference room will be confirmed a few days before the event.
ENSURING MY TALK
5.1 I’m a speaker, at what time should I arrive to give my talk?
> If your conference is taking place in the amphitheater, we ask you to be available and present on site at least 30 minutes before your presentation.
The technical team needs to install your microphone and upload your presentation with you.
> If your session is taking place in any other conference room, please make sure that you are on-site and ready-to-go at least 15 minutes before starting your presentation.
5.2 What material will I have to give my talk?
> Every conference room is equipped with microphones, remotes and screens to display your presentations.
> You’ll be provided with water bottles as well.
> We recommend you to not forget your charger. Power strips will be at your disposal.
> If you’re speaking in the amphitheater or the Orangerie, it is mandatory to use the setup provided. You won’t be able to present from your own device, so once again, make sure your presentation is correctly uploaded in this folder.
5.3 As a speaker, how can I make sure everything will be ok?
> Every session will be covered by a timekeeper, in charge of making sure you don’t start or end your conference too late.
> Timekeepers will also assist and support you in case of technical issues. If your issue appears to be bigger than expected, we have a dedicated team of technical experts to resolve almost everything that can happen.
> Every room access will be checked by check-in managers. Most of the time, check-in managers and timekeepers are the same person.
> If you have any questions or concerns, reach out to the organization team on: [email protected]. We’ll manage to answer your questions asap.
A Google Chat channel will also be opened right after your session confirmation as a speaker.
5.4 How can I collect feedback for my talk?
> Once a day, we will send a global feedback form to make people share their impressions about the conferences they attended during the day.
> All along the event, the organization team and helpers will come to every attendee and ask randomly for feedback.
> All feedback will be shared to all the speakers after the event.
> If you want specific and detailed feedback for your conference, don’t be afraid to insist and animate it during your slot. Timekeepers are also trained to do it.
ANIMATIONS & EVENINGS
6.1 What’s planned for the evenings and afterworks?
> To provide the most comfortable experience for everyone, evenings dinners are included in the event:
- Tuesday 26th May from 6pm to 9pm: afterwork and games
- Wednesday 27th May from 7pm to 11.30pm: afterwork, music, cocktails, and clubs! No big event without an even bigger afterparty! Get prepared for a night of music, fun, games and cocktails.
- Thursday 28th May from 6pm to 7pm: Last drink to close the event!
> Most of the teams and the organization team will continue the party in Lille City Center, we would love to have you partying with us! Just reach out to one of the orga team members to get the details. However we will of course communicate widely about it.
6.2 Are there any facilities to avoid taking the car after the party?
> Alcohol controls are mandatory for ensuring your security. If you leave the event and expect to drive home: You’ll be automatically controlled by the security team at the entrance/exit of Terradeo.
> Uber can be ordered easily and in full autonomy. One word: Safety first, no matter what. Spending a little money will always be worth it when it comes to saving your life.
6.3 Will there be any food provided during the event?
> Of course there’s food! You’ll have the possibility of getting breakfast, snacks, coffee and drinks, lunch and dinner for free during the event.
> Each meal will have a veggie option.
> You must be registered to the lunch to access the lunch area (basecamp).
> Enjoying lunch times requires you to register for the dedicated slots in the agenda. If you show up to the wrong slot, you’ll not be able to access lunch until it’s your turn. You can show up whenever you want during your slot as long as it’s not overtaking on the following one.
> Your food access is linked to a bracelet provided at check-in. Do not lose, lend, or remove it. It is required for meal access during the three days.
6.4 Can I request special dietary accomodations?
> Veggie and gluten free option will be automatically available for every food option offered during the event.
> As well as cooked and non cooked meal options.
> If you have any strong allergies to a type of food, you can of course let us know on: [email protected]
COMMUNICATION & BRANDING
7.1 Can I share my experience on social networks?
> We strongly invite you to share your experience as a speaker or attendee on Linkedin and others! Several supports and visuals will be created to help you post:
- Photos and portraits will be taken all along the event, to enable you to keep some memories of your talk and experience. ADEO & Decathlon Digital will not use your portraits for external purposes, only group photos, but you will have access to your own photos to use it as you like.
- A Linkedin post templates generator will be at your disposal in case of any support needed to write down your message. Or just in case of lack of inspiration!
7.2 Is there any dress code I should respect?
> Speakers: You will receive a starter pack (t-shirt(s), final info, checklist) on the day of your first conference.
> Both attendees and speakers: We love tech and sneakers equally, so while there’s no formal dress code, feel free to rock your best kicks!
> Any other questions or you can’t find the information you are looking for?
Overall organization: Claire Martin - [email protected] / Mireille Oberto - [email protected]
Speaker experience: Géraldine Rousselle - [email protected] / Marie Touzot - [email protected]
NETWORKING & SESSIONS
8.1 How do I schedule or sign-up for specific sessions?
8.2 Is there a networking lounge or reception?
8.3 Will I have access to session recordings or presentation slides afterwards?
CODE OF CONDUCT & BEHAVIOR
9.1 Does the conference have a code of conduct?
9.2 Who should I contact if I experience or witness inappropriate behavior?
VENUE AMENITIES
10.1 Is free Wi-Fi available?
10.2 Are there on-site dining options or nearby restaurants?
10.3 Where can I find an ATM or business center?
