Name: Zero UI: Why tone of voice & personality are the new UX
Start: 2026-05-26T15:30:00+0200
End: 2026-05-26T16:00:00+0200

Zero UI: Why tone of voice & personality are the new UX

FULL

Tuesday May 26, 2026 15:30 - 16:00 CEST

🧩 PM/UX ARENA

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Hook : For decades, we’ve been obsessed over pixels, grids, and "where to put the button." But in a world where screens are fading and Generative AI is becoming our primary interface, what happens to UX when there is no UI? As we move toward a Zero UI future, the "look and feel" of a brand is being replaced by the "sound and soul" of its conversation.

Pitch :
The era of the graphical user interface (GUI) is reaching its peak, making way for a paradigm shift: The Conversational Era. As AI agents become ubiquitous, the traditional tools of a designer—typography, color palettes, and layout—are becoming secondary. In this new landscape, the interface is invisible, and the interaction is purely linguistic.

In this talk, we will explore why Tone of Voice & Personality have become the new fundamental pillars of design. We’ll discuss:

- The Transition to Zero UI: Why the most sophisticated interface is the one you can’t see.

- Personality as Navigation: How an AI’s persona guides user behavior more effectively than a menu.

- Designing the Invisible: New frameworks for designers to transition from visual architects to conversational strategists.

- Cybersecurity Impacts : New approaches to jailbreak AI Conversational Agents

Whether you are a designer, a product manager, or a developer, it’s time to stop thinking in screens and start thinking in term of conversation & personality. The future of UX isn't something you see—it's something you feel through a conversation.

Speakers

Stephane Lebas

Business Platform Leader - CCDP, ADEO Services

For 25 years, I've built and scaled product platforms across retail, telemedicine, and marketplaces. Today, AI is redefining the PM craft — not as magic, but as a powerful execution lever. My obsession: how do we keep human judgment at the center of product decisions when machines... Read More →

Tuesday May 26, 2026 15:30 - 16:00 CEST
🧩 PM/UX ARENA 135 Rue Sadi Carnot, Ronchin, France

Product Management / UX, Talk